Introduction, why electric?

An electric car is an automobile which is propelled by electric motor(s), using electrical energy stored in batteries or another energy storage device.To enter this industry, there're several strength, weakness, as well as opportunities.

Strength

• A significant reduction of urban air pollution

• Reduced greenhouse gas emissions

• Less dependence on foreign oil, which for the United States, other developed and emerging countries is cause of concerns about their vulnerability to price shocks and supply disruption

• For many developing countries, and particularly for the poorest in Africa, high oil prices have an adverse impact on their balance of payments, hindering their economic growth.

• Conventional gasoline engines effectively use only 15% of the fuel energy content to move the vehicle or to power accessories, and diesel engines can reach on-board efficiencies of 20%, while electric drive vehicles have on-board efficiency of around 80%

• The additional battery weight brings safety benefits

Weakness

• More expensive than conventional internal combustion engine vehicles and hybrid electric vehicles

• Lack of public and private recharging infrastructure

• Driver's fear of the batteries running out of energy before reaching their destination

Opportunities

• The Dutch government is supporting electric driving, aims to become the guiding nation and international playground for electric driving in the period between 2009 and 2011. The Dutch energy company Essent expects to see one million electric vehicles on the roads in the Netherlands by 2020.

• Dutch government is offering a subsidy programme, interoperable charging infrastructure

• Grid operators have agreed to build at least 10,000 charging stations around the country by about 2012.

• Companies supporting electric car system are more in the market, for example “the new motion”